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~subject:"Customer analysis"
~subject:"Produktentwicklung"
~subject:"Supplier relationship management"
~type_genre:"Handbuch"
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Praxishandbuch Produktentwicklung : Grundlagen, Instrumente und Beispiele ; [qualitative Marktgespräche, Marktsegmentierung, Produktkonzept, USP-Herleitung]
Langbehn, Arno
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10003926617
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2
Handbuch Zielgruppenmanagement
Duttenhöfer, Stephan
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ed.
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2009
Persistent link: https://www.econbiz.de/10003798673
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3
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
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2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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4
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
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