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~subject:"Customer analysis"
~type_genre:"Non-commercial literature"
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Customer analysis
Customer acquisition
11
Kundengewinnung
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Beziehungsmarketing
3
Data Mining
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3
B-to-B-Marketing
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Kundenanalyse
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Advertising effects
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Autocorrelation
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Automotive industry
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Computer-assisted marketing
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Consumer behaviour
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Customer Acquisition
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Customer Retention
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Customer retention
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Datenqualität
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Dienstleistungsmarketing
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Einzelhandel
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Game theory
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Baecke, Philippe
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Van den Poel, Dirk
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
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Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
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2012
Persistent link: https://www.econbiz.de/10009560554
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