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~subject:"Customer analysis"
~type_genre:"Working Paper"
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Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
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Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
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Informationssysteme für analytisches Customer Relationship Management in Banken
Felden, Carsten
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2003
Persistent link: https://www.econbiz.de/10001745592
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