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Journal of marketing management : MM
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subject:"Customer experience"
(273 results)
1
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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2
Understanding customer engagement and loyalty : a case of mobile devices for shopping
Thakur, Rakhi
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 151-163
Persistent link: https://www.econbiz.de/10011556638
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