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~subject:"Customer equity"
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Customer equity
Consumer behaviour
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Beziehungsmarketing
7
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Fashion
6
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Brand management
5
Customer value
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Kundenwert
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Kim, Sang Jin
3
Kim, Juran
1
Kim, Kyung Hoon
1
Ko, Eunju
1
Liu, Honglei
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Wang, Huanzhang
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Yoo, Jiwon
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Yuan, Chun Lin
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Journal of business research : JBR
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Sustainable fashion index model and its implication
Wang, Huanzhang
;
Liu, Honglei
;
Kim, Sang Jin
;
Kim, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
Saved in:
3
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
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