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~subject:"Customer integration"
~subject:"Entscheidung"
~type_genre:"Personenfestschrift"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
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Search: subject:"B-to-B-Marketing"
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Customer integration
Entscheidung
B-to-B-Marketing
108
Business-to-business marketing
108
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
27
Marketing management
24
Deutschland
22
Investitionsgütermarketing
22
Theorie
22
Theory
22
Germany
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Preismanagement
10
Pricing strategy
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
USA
6
United States
6
Verkauf
6
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
E-commerce
5
Electronic Commerce
5
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
5
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1
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4
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Personenfestschrift
Sammelwerk
Sammlung
Article in journal
90
Aufsatz in Zeitschrift
90
Hochschulschrift
23
Thesis
15
Aufsatz im Buch
9
Book section
9
Graue Literatur
5
Non-commercial literature
5
Aufsatzsammlung
3
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3
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3
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3
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2
Conference paper
2
Konferenzbeitrag
2
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1
Festschrift
1
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4
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Abrell, Thomas
1
Ehret, Michael
1
Fließ, Sabine
1
Haase, Michaela
1
Ivanova-Gongne, Maria
1
Jacob, Frank
1
Kleinaltenkamp, Michael
1
Koporcic, Nikolina
1
Lu, Yixin
1
Nyström, Anna-Greta
1
Törnroos, Jan-Åke
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ERIM Ph. D. series research in management / Erasmus Institute of Management
1
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ECONIS (ZBW)
4
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1
Data-driven decision making in auction markets
Lu, Yixin
-
2014
Persistent link: https://www.econbiz.de/10010432272
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2
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
3
Customer knowledge and user knowledge in innovation of complex products in B2B firms
Abrell, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011900941
Saved in:
4
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
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