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~subject:"Customer integration"
~subject:"Firm performance"
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Search: subject_exact:"Markenbewertung"
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Customer integration
Firm performance
Markenwert
109
Brand equity
108
Markenführung
36
Brand management
35
Consumer behaviour
17
Konsumentenverhalten
17
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14
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14
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11
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brand equity
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Dimofte, Claudiu V.
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1
Huseynov, Fariz
1
Ismail, Ghada M.
1
Jain, Pankaj K.
1
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1
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1
Juntunen, Mari
1
Mazvancheryl, Sanal K.
1
McInish, Thomas H.
1
Paranque, Bernard
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Analyzing the strategic role of social networking in firm growth and productivity
1
California management review
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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1
Brand equity, earnings management, and financial reporting irregularities
Ismail, Ghada M.
;
Huseynov, Fariz
;
Jain, Pankaj K.
; …
- In:
The review of corporate finance studies : RCFS
10
(
2021
)
2
,
pp. 402-435
Persistent link: https://www.econbiz.de/10012546234
Saved in:
2
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
Saved in:
3
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
4
Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
Saved in:
5
Employee contributions to brand equity
Gelb, Betsy D.
;
Rangarajan, Deva
- In:
California management review
56
(
2013/14
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10010342546
Saved in:
6
Co-creating nonprofit brand equity
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
Saved in:
7
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
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