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~subject:"Customer integration"
~subject:"Marketing management"
~type_genre:"Arbeitspapier"
~type_genre:"Personenfestschrift"
~type_genre:"Sammlung"
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Search: subject:"B-to-B-Marketing"
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Customer integration
Marketing management
B-to-B-Marketing
71
Business-to-business marketing
71
Lieferantenmanagement
18
Supplier relationship management
18
Deutschland
15
Germany
15
Theorie
12
Theory
12
Beziehungsmarketing
11
Relationship marketing
11
Electronic Commerce
9
Bundling strategy
8
Business-to-Business-Marketing
8
E-commerce
8
Leistungsbündel
8
Marketingmanagement
6
Negotiations
5
Preismanagement
5
Pricing strategy
5
Verhandlungen
5
Advertising
4
Auction
4
Auktion
4
Brand management
4
Digital platform
4
Digitale Plattform
4
Markenführung
4
New product development
4
Produktentwicklung
4
Werbung
4
1994-2009
3
Brand image
3
Customer satisfaction
3
Fernsehsender
3
Head of government
3
Interessenpolitik
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Italien
3
Italy
3
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8
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Arbeitspapier
Personenfestschrift
Sammlung
Article in journal
314
Aufsatz in Zeitschrift
314
Aufsatz im Buch
58
Book section
58
Hochschulschrift
52
Thesis
39
Collection of articles of several authors
26
Sammelwerk
26
Bibliografie enthalten
19
Bibliography included
19
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16
Graue Literatur
15
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15
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11
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9
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7
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6
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4
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3
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2
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English
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Abrell, Thomas
1
Brand, Maryse Jacqueline
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Freudiger, Marcel P.
1
Fritz, Wolfgang
1
Gabriel, Lorenz
1
Jacob, Frank
1
Lakotta, Jan
1
Mojir, Navid
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Morgen, Julian
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Nguyen, Mi
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Strauss, Steven Simon
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Sudhir, K.
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Weiber, Rolf
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Universität Trier / Lehrstuhl für Marketing und Innovation
1
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Cowles Foundation discussion paper
1
ESCP-EAP working paper
1
Forschungsbericht zum Marketing
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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ECONIS (ZBW)
8
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1
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
2
Marketing integrativ erstellter Leistungen im Business-to-Business-Sektor
Weiber, Rolf
;
Gabriel, Lorenz
;
Morgen, Julian
;
Nguyen, Mi
-
2021
-
2. Auflage
Persistent link: https://www.econbiz.de/10012939815
Saved in:
3
Customer knowledge and user knowledge in innovation of complex products in B2B firms
Abrell, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011900941
Saved in:
4
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
5
Three essays on marketing strategies in e-commerce and business-to-business service industries
Strauss, Steven Simon
-
2002
Persistent link: https://www.econbiz.de/10003780517
Saved in:
6
Das Investitionsgütermarketing vor neuen Herausforderungen : Ergebnisse empirischer Studien
Fritz, Wolfgang
-
1993
Persistent link: https://www.econbiz.de/10009412497
Saved in:
7
Ein Verfahren zur Identifikation von Marktsegmenten dokumentiert anhand eines Anwendungsfalles aus dem Investitionsgüterbereich
Freudiger, Marcel P.
-
1992
Persistent link: https://www.econbiz.de/10013421591
Saved in:
8
Measuring industrial marketing mix effectiveness : a review
Brand, Maryse Jacqueline
-
1989
Persistent link: https://www.econbiz.de/10000775522
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