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~subject:"Customer integration"
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Subject
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Customer integration
Social Web
19,943
Social web
19,910
Online-Marketing
5,761
Internet marketing
5,671
Konsumentenverhalten
4,482
Consumer behaviour
4,480
Soziales Netzwerk
2,415
Social network
2,249
Viral marketing
2,154
Virales Marketing
2,154
Beziehungsmarketing
2,005
Relationship marketing
2,003
Electronic Commerce
1,816
Markenführung
1,756
Brand management
1,754
E-commerce
1,732
Web 2.0 technologies
1,731
Web 2.0-Technologien
1,730
Social media
1,675
social media
1,589
Online-Handel
1,388
Online retailing
1,386
Digitalisierung
1,380
Internet
1,357
Digitization
1,343
Markenimage
965
Brand image
960
Wissensmanagement
900
Knowledge management
871
Öffentlichkeitsarbeit
852
Deutschland
847
Kundenintegration
840
Digital platform
839
Digitale Plattform
837
Public relations
827
Germany
820
Marketingmanagement
686
Social Media
684
Marketing management
680
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433
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95
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Article
734
Book / Working Paper
106
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Article in journal
592
Aufsatz in Zeitschrift
592
Aufsatz im Buch
144
Book section
144
Hochschulschrift
25
Graue Literatur
22
Non-commercial literature
22
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21
Fallstudie
21
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17
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15
Sammelwerk
15
Aufsatzsammlung
11
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10
Working Paper
10
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6
Konferenzbeitrag
6
Konferenzschrift
4
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3
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1
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1
Sammlung
1
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English
749
German
94
Author
All
Füller, Johann
10
Brem, Alexander
9
Hajli, Nick
9
Harrigan, Paul
7
Bilgram, Volker
6
Leimeister, Jan Marco
6
Bretschneider, Ulrich
5
Carlson, Jamie
5
Herstatt, Cornelius
5
Krcmar, Helmut
5
Nambisan, Satish
5
Shin, Hakseung
5
Albuquerque, Paulo
4
Chatow, Udi
4
Cova, Bernard
4
Jamal, Zainab
4
Janzik, Lars
4
Kamboj, Shampy
4
Lu, Yaobin
4
Perdue, Richard R.
4
Piller, Frank T.
4
Rahman, Mohammad M.
4
Rahman, Zillur
4
Benbya, Hind
3
Benmiled-Cherif, Héla
3
Berthon, Pierre R.
3
Blohm, Ivo
3
Brodie, Roderick J.
3
Büttgen, Marion
3
Chen, Kay-Yut
3
Constantinides, Efthymios
3
Dahl, Darren W.
3
Ernst, Markus
3
Koller, Hans
3
Loureiro, Sandra Maria Correia
3
Malthouse, Edward C.
3
Matzler, Kurt
3
Ogawa, Susumu
3
Paranque, Bernard
3
Pavlidis, Polykarpos
3
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All
IGI Global
2
Technische Universität Berlin
2
Deutschland / Bundesministerium für Bildung und Forschung
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Technische Universität Dresden
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zukunftsforum Innovationsfähigkeit <2, 2009, Berlin>
1
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Published in...
All
Journal of business research : JBR
46
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
4
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ECONIS (ZBW)
840
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831
"Open Innovation ist auf dem Weg zu einem Marken-Muss"
Willhardt, Rahel
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
3
,
pp. 74-81
Persistent link: https://www.econbiz.de/10003552110
Saved in:
832
Collaborated Marketing: die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten : Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2007
Persistent link: https://www.econbiz.de/10003565777
Saved in:
833
Outside-In : Endkundenintegration als Erfolgsfaktor im OEM-Geschäft
Lang, Alexander
- In:
Innovatives Industriegütermarketing
,
(pp. 47-56)
.
2007
Persistent link: https://www.econbiz.de/10003784660
Saved in:
834
Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.
;
Schau, Hope Hensen
-
2007
Persistent link: https://www.econbiz.de/10003500123
Saved in:
835
Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013330207
Saved in:
836
Positionierung des Kunden in Wertschöpfungsnetzwerken
Sonnenschein, Martin
;
Weiss, Michael
- In:
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
,
(pp. 381-397)
.
2006
Persistent link: https://www.econbiz.de/10003363643
Saved in:
837
Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
Saved in:
838
Does collaboration among participants lead to better ideas in IT-based idea competitions? : an empirical investigation
Blohm, Ivo
;
Bretschneider, Ulrich
;
Leimeister, Jan Marco
; …
- In:
International journal of networking and virtual …
9
(
2011
)
2
,
pp. 106-122
Persistent link: https://www.econbiz.de/10009378404
Saved in:
839
Exploring the nature and implementation process of user-centric business models
Hienerth, Christoph
;
Keinz, Peter
;
Lettl, Christopher
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
5/6
,
pp. 344-374
Persistent link: https://www.econbiz.de/10009411536
Saved in:
840
How the virtual business library meets the virtual researcher : a case of a customer driven innovation
Lehtonen, Eeva-Liisa
;
Savinen, Teppo
-
1997
Persistent link: https://www.econbiz.de/10000965743
Saved in:
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