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~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Customer satisfaction
Emotion
Konsumentenverhalten
Virales Marketing
4,710
Viral marketing
4,698
Consumer behaviour
2,615
Social Web
2,129
Social web
2,128
Online-Marketing
1,691
Internet marketing
1,683
Online-Handel
846
Online retailing
845
Beziehungsmarketing
653
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651
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574
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459
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450
Brand image
406
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406
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398
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398
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363
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363
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264
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262
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258
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256
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244
social media
243
Hotel industry
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Filieri, Raffaele
14
Berger, Jonah
11
Law, Chun Hung Roberts
11
Loureiro, Sandra Maria Correia
11
Balaji, M. S.
10
Mayzlin, Dina
10
Usman, Osly
9
Yin, Dezhi
9
Dwivedi, Yogesh Kumar
8
Li, Hengyun
8
Mattila, Anna S.
8
Ranaweera, Chatura
8
Zhang, Han
8
Akram, Umair
7
Bilgihan, Anil
7
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Pavlou, Paul A.
7
Verma, Sanjeev
7
Wu, Luorong
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Casaló, Luis V.
6
De Angelis, Matteo
6
Dens, Nathalie
6
Duan, Wenjing
6
Flavián Blanco, Carlos
6
Gil Saura, Irene
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Moliner-Velázquez, Beatriz
6
Pelsmacker, Patrick de
6
Romaniuk, Jenni
6
Román, Sergio
6
Roy, Gobinda
6
Wallace, Elaine
6
Xie, Jinhong
6
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6
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9
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2
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Information Resources Management Association
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OECD
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Technische Universität Dresden
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Universität Bremen
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Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
122
Journal of retailing and consumer services
108
International journal of hospitality management
75
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Psychology & marketing
37
Tourism management : research, policies, practice
37
International journal of contemporary hospitality management
35
Journal of marketing communications
35
Journal of hospitality marketing & management
32
Journal of travel and tourism marketing
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
The journal of product & brand management
27
Cogent business & management
26
Electronic commerce research
25
Information systems research : ISR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
The journal of services marketing
25
Journal of internet commerce
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of marketing
23
European journal of marketing : EJM
22
Asia Pacific journal of marketing and logistics
21
Journal of electronic commerce research : JECR
21
Journal of promotion management : innovations in planning and applied research
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of management information systems : JMIS
19
Journal of the Academy of Marketing Science
19
International journal of consumer studies
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing letters : a journal of research in marketing
18
International journal of advertising : the review of marketing communications
17
Journal of marketing research : JMR
17
Journal of marketing management : MM
16
Journal of retailing
16
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
2,820
OLC EcoSci
1
Showing
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Date (oldest first)
2811
Measuring the value of word-of-mouth and its impact in consumer communities : report No. 06-118
Dwyer, Paul
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 75-91
Persistent link: https://www.econbiz.de/10003393780
Saved in:
2812
The sales effect of word of mouth : a model for creative goods and estimates for novels
Beck, Jonathan
-
2006
Persistent link: https://www.econbiz.de/10003435910
Saved in:
2813
Strategic implications of online word of mouth
Li, Xinxin
-
2005
Persistent link: https://www.econbiz.de/10003952949
Saved in:
2814
Consumer-to-consumer interactions in a networked society : word-of-mouth theory, consumer experiences, and network dynamics
Ozcan, Kerimcan
-
2004
Persistent link: https://www.econbiz.de/10003776896
Saved in:
2815
Uncovering hidden motivations, preferences and choices
De Bruyn, Arnaud
-
2004
Persistent link: https://www.econbiz.de/10003946429
Saved in:
2816
The home video market : strategy and consumer behavior
Hu, Ye
-
2004
Persistent link: https://www.econbiz.de/10003778002
Saved in:
2817
Using online conservations to study word of mouth communication
Godes, David
(
contributor
);
Mayzlin, Dina
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001765867
Saved in:
2818
Electronic word of mouth
Singh, Deepali
- In:
Paradigm : the journal of Institute of Management Technology
4
(
2000
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003625894
Saved in:
2819
Long-run price equilibrium with word-of-mouth consumer communication
Strand, Jon
-
1987
Persistent link: https://www.econbiz.de/10000759366
Saved in:
2820
Equilibrium quality distributions in markets for experience goods with word-of-mouth reputations
Strand, Jon
-
1985
Persistent link: https://www.econbiz.de/10003630465
Saved in:
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