//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer satisfaction"
~subject:"Event marketing"
~subject:"Service quality"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenwert"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Event marketing
Service quality
Customer value
4
Kundenwert
4
Beziehungsmarketing
1
Brand management
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Event-Marketing
1
Information technology
1
Informationstechnik
1
Internet
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Performance measurement
1
Performance-Messung
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Service industry
1
Service-Dominant Logic
1
Service-dominant logic
1
Services marketing
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
365
Aufsatz in Zeitschrift
365
Aufsatz im Buch
20
Book section
20
Graue Literatur
10
Hochschulschrift
10
Non-commercial literature
10
Arbeitspapier
6
Thesis
6
Working Paper
6
Case study
3
Fallstudie
3
Ratgeber
3
Collection of articles of several authors
2
Conference paper
2
Guidebook
2
Konferenzbeitrag
2
Sammelwerk
2
Accompanied by computer file
1
Aufsatzsammlung
1
Checkliste
1
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
Handbook
1
Handbuch
1
Lehrbuch
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
English
2
Author
All
Baron, Steve
1
Zeithaml, Valerie A.
1
Published in...
All
Marketing-mix strategies - product strategy and promotion strategy
1
Sage library in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A focus on customer experience and the changing roles of customers and consumers
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664677
Saved in:
2
Service quality, profitability, and the economic worth of customers : what we know and what we need to learn
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836352
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->