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~subject:"Customer value"
~subject:"Marketing theory"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Konferenzschrift"
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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2017, …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011735442
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