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~subject:"Customer value"
~type_genre:"Case study"
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Search: subject:"Relationship marketing"
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Subject
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Customer value
Beziehungsmarketing
445
Relationship marketing
445
Deutschland
138
Germany
138
Theorie
63
Theory
63
Kundenmanagement
42
Marketingmanagement
41
Marketing management
38
Lieferantenmanagement
36
Supplier relationship management
36
Marketing
30
Social Web
29
Social web
29
Customer satisfaction
28
Kundenzufriedenheit
28
USA
27
United States
27
Innovationsmanagement
26
Innovation management
25
Dienstleistungsqualität
22
Kundenorientierung
22
Service quality
22
Strategisches Management
22
Beziehungsmanagement
21
Prozessmanagement
21
Business process management
20
Unternehmen
20
Consumer behaviour
19
Erfolgsfaktor
19
Konsumentenverhalten
19
Qualitätsmanagement
19
Strategic management
19
Success factor
19
Brand management
18
Markenführung
18
Quality management
18
Automotive industry
17
Electronic Commerce
17
Kfz-Industrie
17
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Type of publication
All
Article
8
Book / Working Paper
7
Type of publication (narrower categories)
All
Case study
Article in journal
963
Aufsatz in Zeitschrift
963
Aufsatz im Buch
144
Book section
144
Hochschulschrift
78
Thesis
64
Graue Literatur
48
Non-commercial literature
48
Arbeitspapier
35
Working Paper
35
Fallstudie
15
Aufsatzsammlung
13
Collection of articles of several authors
11
Sammelwerk
11
Lehrbuch
10
Textbook
9
Guidebook
8
Ratgeber
8
Handbook
7
Handbuch
7
Conference paper
5
Konferenzbeitrag
5
Glossar enthalten
4
Glossary included
4
Collection of articles written by one author
3
Sammlung
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Accompanied by computer file
1
Checkliste
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Interview
1
Reprint
1
Systematic review
1
research-article
1
Übersichtsarbeit
1
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Language
All
English
9
German
6
Author
All
Belz, Christian
2
Bieger, Thomas
2
Ackermann, Walter
1
Ajami, Riad A.
1
Biehl, Marjorie Luísa
1
Boyd, Tom
1
Bruhn, Manfred
1
Buss, Christian
1
Cadwallader, Susan
1
DaSilva, Carlos M.
1
Dixit, Ashutosh
1
Faerber, Andreas
1
Gargeya, Vidyaranya B.
1
Georgi, Dominik
1
Goddard, G. Jason
1
Haar, J. W. van der
1
Hadwich, Karsten
1
Heinrich, Dirk
1
Kemp, Ron
1
Kreutzer, Ralf T.
1
Lindič, Jaka
1
Link, Brandon
1
Omta, S. W. F.
1
Persson, Andreas
1
Raab, Gerhard
1
Schneider, Gustavo
1
Siegert, Michael
1
Sloev, Igor
1
Thomas, Aaron
1
Tretyak, Olga A.
1
Tukel, Oya I.
1
Vanti, Adolfo Alberto
1
Wapniewski, Achim
1
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Published in...
All
The journal of business & industrial marketing
2
Dienstleistungscontrolling
1
E-business managerial aspects, solutions and case studies
1
Erfolgreiches Management
1
European journal of marketing : EJM
1
Fachkompetenz
1
Gabler Research
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Lehrbuch
1
Management decision : MD
1
Marktorientiertes Management
1
Redline Wirtschaft
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
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Source
All
ECONIS (ZBW)
15
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15
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date (oldest first)
1
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
2
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
3
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
4
Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
Saved in:
5
Customer Relationship Management im Krankenhaus : empirische Übung eines Kundenwertmodells für niedergelassene Ärzte
Heinrich, Dirk
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008906129
Saved in:
6
Information and technology management (ITM) : competitive advantage through customer relationship ; the case of an automobile dealership
Biehl, Marjorie Luísa
;
Link, Brandon
;
Vanti, Adolfo Alberto
- In:
E-business managerial aspects, solutions and case studies
,
(pp. 222-234)
.
2011
Persistent link: https://www.econbiz.de/10009158245
Saved in:
7
Value proposition as a catalyst for a customer focused innovation
Lindič, Jaka
;
DaSilva, Carlos M.
- In:
Management decision : MD
49
(
2011
)
10
,
pp. 1694-1708
Persistent link: https://www.econbiz.de/10009613026
Saved in:
8
Use of a value-balance model to guide employee behavior to meet customer needs : an exploratory application
Buss, Christian
;
Faerber, Andreas
- In:
Erfolgreiches Management
,
(pp. 11-37)
.
2010
Persistent link: https://www.econbiz.de/10008669591
Saved in:
9
Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
Saved in:
10
Customer relationship management : a global perspective
Raab, Gerhard
;
Ajami, Riad A.
;
Gargeya, Vidyaranya B.
; …
-
2008
Persistent link: https://www.econbiz.de/10003582985
Saved in:
1
2
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