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~subject:"Data Mining"
~subject:"E-Business"
~subject:"Werbewirkung"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Book section"
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Data Mining
E-Business
Werbewirkung
Öffentlichkeitsarbeit
Website
364
E-commerce
74
Electronic Commerce
74
Social Web
70
Social web
70
Internet marketing
62
Online-Marketing
62
Consumer behaviour
57
Konsumentenverhalten
57
Web analytics
55
Webanalyse
55
Online retailing
49
Online-Handel
49
Internet
44
Deutschland
38
Germany
38
Public relations
34
Beziehungsmarketing
24
Relationship marketing
24
USA
22
United States
22
Benutzerschnittstelle
21
User interface
21
Bewertung
20
Evaluation
20
Benutzerfreundlichkeit
19
Data mining
19
Usability
19
Web 2.0 technologies
19
Web 2.0-Technologien
19
Customer satisfaction
17
Kundenzufriedenheit
17
Corporate Social Responsibility
16
Corporate social responsibility
16
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16
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16
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Borzemski, Leszek
2
Omari, Asem
2
Adi, Ana
1
Aedo, Ignacio
1
Bachem, Christian
1
Baeza-Yates, Ricardo
1
Bambauer, Silke
1
Bartl, Michael
1
Berendt, Bettina
1
Besson, Jérémy
1
Bielenia-Grajewska, Magdalena
1
Bir, Çisil Sohodol
1
Born, Thomas
1
Boulicaut, Jean-François
1
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1
Bullis, Connie
1
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1
Carugati, Andrea
1
Caussanel, Jean
1
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1
Conte, Francesca
1
Cotta Ramusino, Paola
1
Criswell, John R.
1
Crossland, Martin D.
1
Deacon, Jonathan H.
1
Delač, Tomislav
1
Devi, M. Indra
1
Dholakia, Nikhilesh
1
Du, Jiaxu
1
Dutta, Mohan J.
1
Díaz, Paloma
1
Esch, Franz-Rudolf
1
Ferreira, Rita Nuñes
1
Fátima Oliveira, Maria de
1
Försch, Steffen
1
Gierl, Heribert
1
Goethals, Frank
1
Griessner, Barbara
1
Grigore, Georgiana
1
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Corporate social responsibility in the digital age
4
Web mining applications in e-commerce and e-services
4
New media and public relations
3
Conference proceedings trends in business communication 2016
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
The debate over corporate social responsibility
2
Web technologies for commerce and services online
2
Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
1
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
1
Communicating corporate social responsibility : perspectives and practice
1
Contemplating corporate marketing, identity and communication
1
Cutting edge international research
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Data mining for design and marketing
1
Design Management konkret
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
E-strategies for resource management systems : planning and implementation
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of research on global information technology management in the digital economy
1
Handbook of strategic e-business management
1
Handbuch der Marktforschung
1
Harnessing technology for knowledge transfer in accountancy, auditing, and finance
1
Improving decision making in real-time bidding
1
Innovative technologies for information resources management
1
Interdisciplinary management research XVI ; 1
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
1
Knowledge management and communication in the information age
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Maximizing business performance and efficiency through intelligent systems
1
Measuring organization information systems success : new technologies and practices
1
Navigating digital communication and challenges for organizations
1
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
1
Phantom ex machina : digital disruption's role in business model transformation
1
Regulation of Finance and Accounting : 21st and 22nd Virtual Annual Conference on Finance and Accounting (ACFA2020-21), Prague, Czech Republic
1
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ECONIS (ZBW)
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The evolution of CSR information disclosure from Web 1.0 to Web 2.0
Du, Jiaxu
;
Wang, Kangding
- In:
Harnessing technology for knowledge transfer in …
,
(pp. 203-226)
.
2024
Persistent link: https://www.econbiz.de/10014531415
Saved in:
2
Financial highlights on corporate websites : empirical evidence from Poland
Masztalerz, Marek
- In:
Regulation of Finance and Accounting : 21st and 22nd …
,
(pp. 261-271)
.
2022
Persistent link: https://www.econbiz.de/10013449098
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3
Beyond the corporate digital newsroom 2.0
Pereira, Sandra Martins
;
Ferreira, Rita Nuñes
- In:
Navigating digital communication and challenges for …
,
(pp. 131-152)
.
2022
Persistent link: https://www.econbiz.de/10013192729
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4
Public relations in function of promotion of executive in Brod-Posavina County
Delač, Tomislav
;
Bukarica, Josipa
;
Šundov, Ivana
-
2020
Persistent link: https://www.econbiz.de/10012601618
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5
Digital CSR communication of Welsh companies
Conte, Francesca
;
Deacon, Jonathan H.
;
Siano, Alfonso
- In:
Key challenges and opportunities for quality, …
,
(pp. 353-375)
.
2021
Persistent link: https://www.econbiz.de/10012506190
Saved in:
6
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
7
The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
Saved in:
8
The impact of web design on brand perception an example : the multi-utility brand IKB
Griessner, Barbara
- In:
Conference proceedings trends in business communication 2016
,
(pp. 125-132)
.
2017
Persistent link: https://www.econbiz.de/10011620164
Saved in:
9
Intercultural online communication of international companies in high-context and low-context cultures
Kniewasser, Christina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 141-147)
.
2017
Persistent link: https://www.econbiz.de/10011620182
Saved in:
10
Digital disruption : a transformation in graduate management online education
Thomas, Dwight Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 223-233)
.
2017
Persistent link: https://www.econbiz.de/10012163518
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