Richly, Marc A. - In: Junior Management Science (JUMS) 7 (2022) 5, pp. 1224-1241
While the amount of data keeps growing, managers ask themselves whether they already retrieve full value from their data. To maximize the value of big data, literature offers first insights in building BDA capabilities (Gupta and George 2016, p; Mikalef et al. 2018). Nevertheless, BDA remains a...