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~subject:"Data mining"
~subject:"E-Business"
~subject:"Werbewirkung"
~type_genre:"Book section"
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Search: subject_exact:"Webpräsenz"
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Data mining
E-Business
Werbewirkung
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364
E-commerce
71
Electronic Commerce
71
Internet marketing
52
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52
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47
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Web mining applications in e-commerce and e-services
4
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
1
Cutting edge international research
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Data mining for design and marketing
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
E-strategies for resource management systems : planning and implementation
1
Handbuch der Marktforschung
1
Improving decision making in real-time bidding
1
Knowledge management and communication in the information age
1
Maximizing business performance and efficiency through intelligent systems
1
Measuring organization information systems success : new technologies and practices
1
Phantom ex machina : digital disruption's role in business model transformation
1
Sp - Z
1
Techniques and tools for the design and implementation of enterprise information systems
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
1
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ECONIS (ZBW)
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The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
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2
Digital disruption : a transformation in graduate management online education
Thomas, Dwight Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 223-233)
.
2017
Persistent link: https://www.econbiz.de/10012163518
Saved in:
3
Intelligent big data analytics : adaptive e-commerce website ranking using apriori hadoop - BDAS-based cloud framework
Malhotra, Dheeraj
;
Verma, Neha
;
Rishi, Om Prakash
; …
- In:
Maximizing business performance and efficiency through …
,
(pp. 50-72)
.
2017
Persistent link: https://www.econbiz.de/10011705186
Saved in:
4
Web page classification using MDAWkNN
Mangai, J. Alemulu
;
Kumar, V. Santhosh
;
Ramesh, Karthik
-
2014
Persistent link: https://www.econbiz.de/10010372458
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5
Comparative performance of rule learners in automated Web page classification
Devi, M. Indra
;
Selvakuberan, K.
;
Rajaram, R.
- In:
Knowledge management and communication in the …
,
(pp. 353-360)
.
2013
Persistent link: https://www.econbiz.de/10010126740
Saved in:
6
Association rules in Web usage logfile data : empirical insights into the use of user-generated Web site features
Holsing, Christian
;
Schultz, Carsten D.
- In:
Co-created effective, agile, and trusted eServices : …
,
(pp. 50-62)
.
2013
Persistent link: https://www.econbiz.de/10010188230
Saved in:
7
Antecedents of children's satisfaction with company websites and their links with brand awareness
Sermanet, Lucie
;
Goethals, Frank
;
Carugati, Andrea
; …
- In:
Measuring organization information systems success : …
,
(pp. 276-291)
.
2012
Persistent link: https://www.econbiz.de/10009626841
Saved in:
8
Supporting companies management and improving their productivity through mining customers transactions
Omari, Asem
- In:
E-strategies for resource management systems : planning …
,
(pp. 376-390)
.
2011
Persistent link: https://www.econbiz.de/10003998076
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9
Web Mining im eCommerce
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Wüstefeld, Thomas
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 227-243)
.
2011
Persistent link: https://www.econbiz.de/10009241269
Saved in:
10
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
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