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Petty, Ross D.
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Journal of advertising : official publication of the American Academy of Advertising
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The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
Saved in:
2
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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