Winegar, Angela G.; Sunstein, Cass R. - 2019
Do consumers value data privacy? How much? In a survey of 2,416 Americans, we find that the median consumer is willing … consumer valuations of data privacy: “There is no there there.” For guidance, policymakers should give little or no attention … to pay just $5 per month to maintain data privacy (along specified dimensions), but would demand $80 to allow access to …