//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Designation of origin"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Designation of origin
International marketing
17
Internationales Marketing
17
Theorie
7
Theory
7
Welt
7
World
7
Multinationales Unternehmen
4
Transnational corporation
4
Consumer behaviour
2
Herkunftsbezeichnung
2
International market entry
2
Internationaler Markteintritt
2
Konsumentenverhalten
2
1950-1988
1
Advertising
1
Beziehungsmarketing
1
Brand management
1
Cognition
1
Corporate culture
1
Cross-cultural relations
1
Developing countries
1
Development theory
1
Economic sociology
1
Entwicklungsländer
1
Entwicklungstheorie
1
Erfolgsfaktor
1
Export
1
Export sector
1
Export-led growth
1
Exportinduziertes Wachstum
1
Exportwirtschaft
1
Globalisierung
1
Globalization
1
Handel
1
Industrialized countries
1
Industrieländer
1
Interkulturelle Beziehungen
1
Interkulturelles Management
1
International
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Übersichtsarbeit
Article in journal
127
Aufsatz in Zeitschrift
127
Aufsatz im Buch
11
Book section
11
Hochschulschrift
7
Thesis
7
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
4
Working Paper
4
Conference paper
2
Konferenzbeitrag
2
Systematic review
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
2
Author
All
Cerviño, Julio
1
Martín Martín, Oscar
1
Usunier, Jean-Claude
1
Published in...
All
International marketing review
1
Working paper / Institut Universitaire de Management International, Université de Lausanne
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
2
Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
-
2003
Persistent link: https://www.econbiz.de/10001815333
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->