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~subject:"Destination management"
~type:"article"
~type_genre:"Case study"
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Search: subject_exact:"Tourismusmarketing"
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Destination management
Tourism marketing
37
Tourismusmarketing
37
Destinationsmanagement
10
Brand image
4
Brand management
4
City marketing
4
Customer satisfaction
4
Kundenzufriedenheit
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Alber, Hansjörg
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Arsene, Octavian
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Belhassen, Yaniv
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Botoş, Andreea
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Chekalina, Tatiana
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Cox, Carmen
1
Fuchs, Matthias
1
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1
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1
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1
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Journal of vacation marketing : an international journal
2
Strategic marketing in tourism services
2
Driving innovation and business success in the digital economy
1
Journal of travel and tourism marketing
1
Theoretical and applied economics : GAER review
1
Tourism management : research, policies, practice
1
Tourism planning & development
1
Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
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ECONIS (ZBW)
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1
Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno
;
Merenheimo, Petra
- In:
Driving innovation and business success in the digital …
,
(pp. 137-157)
.
2017
Persistent link: https://www.econbiz.de/10011606467
Saved in:
2
Integrated marketing communication in tourism, an analysis : case study, Muntenia and Oltenia
Stǎncioiu, Aurelia-Felicia
;
Botoş, Andreea
;
Orzan, Mihai
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
6
,
pp. 7-34
Persistent link: https://www.econbiz.de/10009780589
Saved in:
3
What makes a gastronomic destination attractive? : evidence from the Israeli Negev
Hillel, David
;
Belhassen, Yaniv
;
Shani, Amir
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 200-209
Persistent link: https://www.econbiz.de/10009736209
Saved in:
4
Destination brand equity modelling and measurement : a summer tourism case from Sweden
Fuchs, Matthias
;
Chekalina, Tatiana
;
Lexhagen, Maria
- In:
Strategic marketing in tourism services
,
(pp. 95-115)
.
2012
Persistent link: https://www.econbiz.de/10009581760
Saved in:
5
Die Verflechtung von Dorfentwicklung und Tourismus
Raich, Frieda
;
Alber, Hansjörg
- In:
Tourismus 2020+ interdisziplinär : Herausforderungen …
,
(pp. 123-133)
.
2012
Persistent link: https://www.econbiz.de/10010405848
Saved in:
6
Destination cross river
Rosenbaum, Alvin
- In:
Strategic marketing in tourism services
,
(pp. 265-285)
.
2012
Persistent link: https://www.econbiz.de/10009616279
Saved in:
7
Best practice marketing for regional tourism destinations
Cox, Carmen
;
Wray, Meredith
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 524-540
Persistent link: https://www.econbiz.de/10009374123
Saved in:
8
Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Soliman, Dalia Mohammad
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10009261681
Saved in:
9
The capacity of locally bound tourism firms to respond to climate variability and long-term change : qualitative case studies on organizational learning in the Austrian winter tour...
Helgenberger, Sebastian
- In:
Tourism planning & development
8
(
2011
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10009238202
Saved in:
10
Collaborative destination marketing : roles and strategies of convention and visitors bureaus
Wang, Youcheng
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10003745599
Saved in:
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