//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
~subject:"Presseverlag"
~subject:"Theorie"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Printwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Presseverlag
Theorie
Printwerbung
328
Print advertising
327
Advertising effects
134
Werbewirkung
134
Advertising
104
Werbung
100
USA
70
United States
70
Consumer behaviour
60
Konsumentenverhalten
60
Newspaper
36
Zeitung
36
Internet marketing
34
Online-Marketing
34
Press publisher
28
Bibliometrics
25
Bibliometrie
25
Magazine
19
Zeitschrift
18
Comparison
17
Frauen
17
Theory
17
Vergleich
17
Women
17
Großbritannien
16
United Kingdom
16
Germany
13
Preismanagement
13
Pricing strategy
13
Target group
13
Zielgruppe
13
advertising
13
content analysis
13
Emotion
12
France
11
Frankreich
11
Gender
11
more ...
less ...
Online availability
All
Undetermined
12
Free
2
Type of publication
All
Article
51
Type of publication (narrower categories)
All
Article in journal
Graue Literatur
67
Non-commercial literature
67
Aufsatz in Zeitschrift
51
Arbeitspapier
46
Working Paper
46
Hochschulschrift
35
Thesis
23
Aufsatz im Buch
22
Book section
22
Bibliografie enthalten
12
Bibliography included
12
Dissertation u.a. Prüfungsschriften
6
Guidebook
4
Ratgeber
4
Collection of articles written by one author
3
Sammlung
3
Lehrbuch
2
Amtsdruckschrift
1
Article
1
Aufsatzsammlung
1
Bibliografie
1
Case study
1
Conference paper
1
Fallstudie
1
Government document
1
Konferenzbeitrag
1
Konferenzschrift
1
Literaturbericht
1
Market information
1
Marktinformation
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Research Report
1
Textbook
1
Zeitung
1
more ...
less ...
Language
All
English
44
German
7
Author
All
Sonnac, Nathalie
4
Dewenter, Ralf
3
Gabszewicz, Jean Jaskold
3
Flath, David
2
Kaiser, Ulrich
2
Kranenburg, Hans L. van
2
Laussel, Didier
2
Nyilasy, Gergely
2
Reid, Leonard N.
2
Sridhar, Shrihari
2
Sriram, S.
2
Becker, Bettina
1
Bilgic, Refika
1
Björkroth, Tom
1
Chandra, Ambarish
1
Chang, Chun-Tuan
1
Chauhan, Gajendra Singh
1
Das, Madhusmita
1
Eggert, Axel
1
Ellman, Matthew
1
Germano, Fabrizio
1
Grönlund, Mikko
1
Hausendorf, Jörg
1
Hawkins, Richard A.
1
Heimeshoff, Ulrich
1
Hunt, James B.
1
Hyman, Michael R.
1
Jain, Shailendra Pratap
1
Kalliny, Morris
1
King, Karen Whitehill
1
Kohlschein, Ingo
1
Kraft, Kornelius
1
Laussel, Dider
1
Lee, Soobum
1
Lees, Gavin
1
Leon, Fernanda Leite Lopez de
1
Lühn-Irriger, Susanne
1
Maheswaran, Durairaj
1
Manduchi, Agostino
1
Mathur, Pragya
1
more ...
less ...
Published in...
All
The journal of media economics
5
Journal of advertising research
3
Journal of media business studies
3
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing research : JMR
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Vierteljahrshefte zur Wirtschaftsforschung
2
American economic journal
1
Applied economics quarterly
1
Erasmus journal for philosophy and economics : EJPE
1
European economic review : EER
1
Healthcare Marketing / Jahrbuch
1
History of retailing and consumption
1
IFO-Studien : Zeitschrift für empirische Wirtschaftsforschung
1
International journal of economic policy studies
1
International journal of economic research
1
International journal of industrial organization
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Japan and the world economy : international journal of theory and policy
1
Journal of business & economics research
1
Journal of economic behavior & organization : JEBO
1
Journal of historical research in marketing
1
Journal of promotion management : JPM
1
Journal of public economic theory
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Review of economics
1
Schmollers Jahrbuch : journal of contextual economics
1
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
1
The B.E. journal of economic analysis & policy
1
The IUP journal of marketing management : IJMM
1
The Manchester School
1
The economic journal : the journal of the Royal Economic Society
1
The journal of current research in global business : JCRGB
1
The journal of industrial economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
51
Showing
1
-
10
of
51
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
2
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
3
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
4
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
5
Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae
- In:
American economic journal
13
(
2021
)
2
,
pp. 35-67
Persistent link: https://www.econbiz.de/10012546696
Saved in:
6
Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
7
Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine
;
Solvoll, Mona Kristin
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011993175
Saved in:
8
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
9
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
Saved in:
10
Print media business model in current situation
Narayanan, V. S.
;
Ramachandran, S.
- In:
International journal of economic research
14
(
2017
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10011709278
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->