Shank, Matthew D.; Lyberger, Mark R. - 2015 - 5. ed.
"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative …, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a …-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including …