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~subject:"Deutschland"
~subject:"United Kingdom"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject_exact:"Printwerbung"
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Deutschland
United Kingdom
Printwerbung
330
Print advertising
329
Advertising effects
134
Werbewirkung
134
Advertising
106
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102
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70
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3
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1
Becker, Bettina
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1
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1
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1
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1
Rott, Armin
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1
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1
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1
Stobart, Jon
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1
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1
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History of retailing and consumption
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European journal of marketing : EJM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
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1
Erasmus journal for philosophy and economics : EJPE
1
Healthcare Marketing / Jahrbuch
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of industrial organization
1
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Journal of nonprofit & public sector marketing
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Journal of strategic marketing
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Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Review of economics
1
Schmollers Jahrbuch : journal of contextual economics
1
The journal of current research in global business : JCRGB
1
The journal of industrial economics
1
The journal of media economics
1
The journal of services marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
32
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1
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
2
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
3
The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 265-285
Persistent link: https://www.econbiz.de/10012623628
Saved in:
4
Thought piece : a window on advertising archives
Strickland, Jeannette
- In:
History of retailing and consumption
6
(
2020
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012549000
Saved in:
5
Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
6
Immobilienwerbung - sicher vor Abmahnungen : Ratgeber im Umgang mit berechtigten und unberechtigten Abmahnungen, Erläuterungen zum Wettbewerbsrecht und Abmahnwesen, Gesetze, Bestim...
Koch, Rudolf
-
2015
-
11. Aufl., [11. komplett überarb., aktualis. u. erg. Aufl.]
Persistent link: https://www.econbiz.de/10011375253
Saved in:
7
Reflecting a diversified country : a content analysis of newspaper advertisements in Great Britain
Mogaji, Emmanuel
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 908-926
Persistent link: https://www.econbiz.de/10011447745
Saved in:
8
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
9
Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf
;
Heimeshoff, Ulrich
- In:
Review of economics
65
(
2014
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
Saved in:
10
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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