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~subject:"Dienstleistungsmarketing"
~subject:"Savings bank"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Dienstleistungsmarketing
Savings bank
Bankmarketing
371
Bank marketing
369
Deutschland
112
Germany
112
Beziehungsmarketing
91
Relationship marketing
91
Bank
73
Privatkundengeschäft
54
Personal banking
51
Electronic Banking
47
Finanzdienstleistung
47
Theorie
47
Theory
47
Electronic banking
46
Financial services
46
Consumer behaviour
32
Konsumentenverhalten
32
USA
26
United States
25
Distribution channel
22
Kundenzufriedenheit
22
Vertriebsweg
22
Bankgeschäft
21
Banking services
21
Customer satisfaction
21
Marketing management
20
Marketingmanagement
20
Dienstleistungsqualität
18
Service quality
18
Austria
15
Bankwirtschaft
15
Economics of banking
15
Österreich
15
Services marketing
14
Zielgruppe
14
Direct marketing
13
Direktmarketing
13
Cooperative bank
12
Genossenschaftsbank
12
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2
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2
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Article
9
Journal
5
Book / Working Paper
4
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Article in journal
Graue Literatur
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
13
Hochschulschrift
10
Thesis
10
Aufsatz in Zeitschrift
9
Non-commercial literature
9
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8
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8
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5
Handbuch
5
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3
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3
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3
Fallstudie
3
Arbeitspapier
2
Working Paper
2
Fallstudiensammlung
1
Guidebook
1
Konferenzschrift
1
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1
Marktinformation
1
Ratgeber
1
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Language
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English
12
German
6
Author
All
Al-alak, Basheer A.
1
Almoula, Trupti Samir
1
Batra, Dharminder Kumar
1
Chan, Kara
1
Chen, Jie
1
Gera, Rajat
1
Gronover, Sandra Christine
1
Harrison, Tina Suzanne
1
Heinonen, Kristina
1
Husain, Syed M.
1
Hüttinger, Sabine
1
Islam, Md. Ashraful
1
Kumar, Satyendra
1
Meyer, Anton
1
Mittal, Sanjiv
1
Moltrecht, Jörg
1
Onyia, Okey Peter
1
Schöning, Stephan
1
Severidt, Katrin
1
Shostack, G. L.
1
Tagg, Stephen K.
1
Tsang, Lennon
1
Walter, Frank
1
Zielinski, Thomas
1
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Institution
All
American Bankers Association
4
Fördergesellschaft Marketing an der Universität Augsburg
1
International Bankers Forum
1
Published in...
All
The international journal of bank marketing : IJBM
3
Arbeitsbericht / Leuphana Universität Lüneburg, Fakultät II Wirtschafts-, Verhaltens- und Rechtswissenschaften
1
Arbeitspapier / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Bangladesh journal of political economy
1
Banking and information technology : BIT ; a strategic report for top management
1
International journal of financial services management : IJFSM
1
Journal of marketing
1
Journal of retailing and consumer services
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Young consumers : insight and ideas for responsible marketers
1
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Source
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ECONIS (ZBW)
17
OLC EcoSci
1
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1
A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a...
Kumar, Satyendra
;
Almoula, Trupti Samir
- In:
International journal of financial services management …
10
(
2020
)
3
,
pp. 239-267
Persistent link: https://www.econbiz.de/10012510366
Saved in:
2
ABA bank marketing and sales / American Bankers Association
American Bankers Association
-
Washington, DC : ABA
;
[Erscheinungsort nicht …
-
46.2014-vol. 47, no. 8 (October 2015) ; damit …
Persistent link: https://www.econbiz.de/10010514167
Saved in:
3
Marketing bank services to youth in China
Chan, Kara
;
Tsang, Lennon
;
Chen, Jie
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
Saved in:
4
ABA bank marketing and sales
American Bankers Association
-
Washington, DC : ABA
-
46.2014-vol. 47, no. 8 (October 2015) ; damit …
Persistent link: https://www.econbiz.de/10010514166
Saved in:
5
An evaluation of an integrated perspective of perceived service quality for retail banking services in India
Mittal, Sanjiv
;
Gera, Rajat
;
Batra, Dharminder Kumar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10011383612
Saved in:
6
Vertriebsorientierte Neuausrichtung von Sparkassen im Geschäft mit Firmenkunden
Schöning, Stephan
;
Moltrecht, Jörg
-
2008
-
Stand: Februar 2008
Persistent link: https://www.econbiz.de/10003706398
Saved in:
7
Banken & Sparkassen : Bankenfachzeitschrift für Strategie, Marketing, Technologie, Organisation ; offizielles Organ des IBF International Bankers Forum
International Bankers Forum
-
München : AV-News GmbH
;
-2005: Bad Wörishofen : Bauve
-
6.1998,4(Sept.) - 22.2014,3(Dez.); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000671838
Saved in:
8
Impact of marketing activities on relationship quality in the Malaysian banking sector
Al-alak, Basheer A.
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010348751
Saved in:
9
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
Saved in:
10
Towards a universal model of internet banking adoption : initial conceptualization
Harrison, Tina Suzanne
;
Onyia, Okey Peter
;
Tagg, Stephen K.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
7
,
pp. 647-687
Persistent link: https://www.econbiz.de/10010423921
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