//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Dienstleistungsmarketing"
~subject:"Supplier relationship management"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsmarketing
Supplier relationship management
Marketing theory
9
Marketingtheorie
9
Marketing
5
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Betriebliche Wertschöpfung
3
Customer integration
3
Kundenintegration
3
Service-Dominant Logic
3
Service-dominant logic
3
Value creation
3
Customer value
2
Kundenwert
2
Value co-creation
2
Academy of Marketing
1
Bibliometrics
1
Brand management
1
Conceptual model
1
Constructive Engagement
1
Customer value co-creation processes
1
ESports
1
Exchange-change process
1
History of economic thought
1
Interaction
1
M
1
Macromarketing
1
Markenführung
1
Market actors
1
Marketing Systems
1
Marketing Theory
1
Marketing as social science
1
Marketing ecosystem
1
Marketing system
1
Markets
1
Measurement
1
Messung
1
Network
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Conference paper
Article in journal
101
Aufsatz in Zeitschrift
101
Aufsatz im Buch
33
Book section
33
Hochschulschrift
11
Collection of articles of several authors
10
Graue Literatur
10
Non-commercial literature
10
Sammelwerk
10
Reprint
9
Aufsatzsammlung
8
Thesis
8
Arbeitspapier
5
Working Paper
5
Lehrbuch
3
Textbook
3
Collection of articles written by one author
2
Konferenzschrift
2
Sammlung
2
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
1
Author
All
Athanasula-Reppa, Anastasia
1
Daskou, Sofia
1
Masouras, Andreas
1
Published in...
All
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->