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~subject:"Dienstleistungssektor"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"O'Cass, Aron"
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Dienstleistungssektor
Marketing management
23
Marketingmanagement
23
Consumer behaviour
20
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20
Innovation
16
Australia
13
Australien
13
Brand management
13
Dienstleistungsqualität
13
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13
Innovation management
13
Innovationsmanagement
13
Markenführung
13
Service quality
13
Unternehmenserfolg
13
Beziehungsmarketing
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New product development
12
Produktentwicklung
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Brand image
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Markenimage
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Resource-based view
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Ressourcenorientierter Ansatz
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Customer satisfaction
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KMU
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Lieferantenmanagement
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Marketing
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Aufsatz in Zeitschrift
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10
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English
10
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O'Cass, Aron
10
Sok, Phyra
4
Heirati, Nima
2
Siahtiri, Vida
2
Ngo, Liem Viet
1
Schoefer, Klaus
1
Wetzels, Martin
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The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
10
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1
Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
Saved in:
2
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
3
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima
;
O'Cass, Aron
;
Schoefer, Klaus
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 50-58
Persistent link: https://www.econbiz.de/10011503610
Saved in:
4
An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron
;
Sok, Phyra
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
Saved in:
5
Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
Saved in:
6
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
7
Special section: Anatomy of service innovation
O'Cass, Aron
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1060-1167
Persistent link: https://www.econbiz.de/10009756204
Saved in:
8
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
9
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
10
Anatomy of services branding
O'Cass, Aron
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009387971
Saved in:
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