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~subject:"Digitalisierung"
~type_genre:"Accompanied by computer file"
~type_genre:"Fallstudie"
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Search: subject_exact:"Virtual worlds"
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Marketing in the metaverse
Sawhney, Mohanbir S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 261-278)
.
2023
Persistent link: https://www.econbiz.de/10014283180
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2
bedigital : Beispiele zu Digitalisierungsprozessen aus der Unternehmenspraxis
Butzer-Strothmann, Kristin
(
ed.
);
Peuser, Martina
(
ed.
)
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012178474
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