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~subject:"Direct marketing"
~subject:"Psychology of advertising"
~type_genre:"Non-commercial literature"
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1998-2010
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Fischer's Archiv : Kampagnen pur
München : MEEDIA GmbH
;
-2011: Hamburg : Fischer's …
;
…
-
1995,11 - 2010; 16.2011,176-25. Jahrgang, #278 ; damit …
Persistent link: https://www.econbiz.de/10001404252
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2
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
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2008
Persistent link: https://www.econbiz.de/10003909943
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3
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
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4
Maximierung des Werbeerfolges durch Test-Mailings : die Bedeutung des Stichprobenumfangs
Musiol, Gerald
;
Hüntelmann, Maria
;
Hunscher, Matthias
-
1996
Persistent link: https://www.econbiz.de/10000622239
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5
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
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6
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
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