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~subject:"Direktmarketing"
~subject:"Marketing management"
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Search: subject_exact:"Internet marketing"
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Direktmarketing
Marketing management
Online-Marketing
13,020
Internet marketing
12,996
Social Web
5,819
Social web
5,819
Consumer behaviour
4,471
Konsumentenverhalten
4,457
Werbewirkung
2,113
Advertising effects
2,109
Electronic Commerce
2,103
Online retailing
2,007
Online-Handel
2,007
E-commerce
1,967
Advertising
1,799
Werbung
1,791
Viral marketing
1,746
Virales Marketing
1,744
Brand management
1,594
Markenführung
1,587
Relationship marketing
1,577
Beziehungsmarketing
1,574
Internet
1,264
Marketingmanagement
1,166
Markenimage
910
Brand image
905
Social media
867
Website
860
social media
834
Suchmaschine
711
Search engine
698
Marketing
684
Soziales Netzwerk
577
Social network
491
Digitalisierung
488
USA
480
United States
480
Digitization
462
Deutschland
460
Brand
447
Germany
442
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1,131
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176
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Holland, Heinrich
9
Schwarz, Torsten
9
Chaffey, Dave
8
Karjaluoto, Heikki
6
Ozuem, Wilson
6
Smith, Katherine Taken
6
Frost, Raymond
5
Ko, Eunju
5
Ryan, Damian
5
Adeola, Ogechi
4
Ceyp, Michael
4
Ceyp, Michael H.
4
Dwivedi, Yogesh Kumar
4
Fogel, Joshua
4
Fritz, Wolfgang
4
Kamps, Ingo
4
Kotler, Philip
4
Lepkowska-White, Elzbieta
4
Mero, Joel
4
Milne, George R.
4
Mutum, Dilip S.
4
Pelsmacker, Patrick de
4
Ratten, Vanessa
4
Ruyter, Ko de
4
Schetter, Daniel
4
Strauss, Judy
4
Agnihotri, Raj
3
Anber Abraheem Shlash Mohammad
3
Camilleri, Mark Anthony
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Drees, Norbert
3
Eichsteller, Harald
3
Guido, Gianluigi
3
Halligan, Brian
3
Harris, Lisa
3
Hinson, Robert
3
Hörner, Thomas
3
Juska, Jerome M.
3
Kartajaya, Hermawan
3
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Springer Fachmedien Wiesbaden
13
Deutscher Dialogmarketing Verband
9
American Marketing Association
8
Information Resources Management Association
4
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Campus Verlag
2
Springer Gabler <Firma>
2
UVK Verlagsgesellschaft mbH
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband Digitale Wirtschaft
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Josef Eul Verlag GmbH
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Rheinwerk Verlag
1
Special Libraries Association
1
Springer International Publishing
1
Universität Bremen
1
Universität Mannheim
1
Verlag Franz Vahlen
1
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Published in...
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Journal of business research : JBR
26
International journal of internet marketing and advertising : IJIMA
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Industrial marketing management : the international journal for industrial and high-tech firms
18
SpringerLink / Bücher
17
Springer eBook Collection
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of strategic marketing
13
Journal of marketing communications
11
Marketing intelligence & planning
11
The journal of business & industrial marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of the Academy of Marketing Science
10
Journal of marketing management : MM
9
European research studies
8
Journal of internet commerce
8
Health marketing quarterly
7
International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of business information systems : IJBIS
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of advertising research
6
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of technology marketing : IJTMkt
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of marketing education : JME
5
Journal of promotion management : innovations in planning and applied research
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing i menedžment innovacij : m&mi
5
Research
5
Young consumers : insight and ideas for responsible marketers
5
Developing digital marketing : relationship perspectives
4
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Source
All
ECONIS (ZBW)
1,303
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
Showing
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1241
Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L.
- In:
Managing customer relationships on the Internet
,
(pp. 157-174)
.
2006
Persistent link: https://www.econbiz.de/10003242447
Saved in:
1242
The effects of digital marketing on customer relationships
Merisavo, Marko
- In:
Managing business in a multi-channel world : success …
,
(pp. 89-104)
.
2005
Persistent link: https://www.econbiz.de/10003120902
Saved in:
1243
Viral marketing
Rüthnick, Michael
;
Moffett, Robert
- In:
Manual of international marketing
,
(pp. 485-502)
.
2006
Persistent link: https://www.econbiz.de/10003368631
Saved in:
1244
Qualitative Bewertung von Werbung im Umfeld iTV (interactive television) : Bestandsaufnahme, Analyse und Perspektiven des deutschen Marktes
Schirmer, Nicolai
-
2006
Persistent link: https://www.econbiz.de/10013438015
Saved in:
1245
The birth of Internet marketing communications
Steinbock, Dan
-
2000
Persistent link: https://www.econbiz.de/10001350463
Saved in:
1246
Business-to-business Internet marketing : seven proven strategies for increasing profits through Iinternet direct marketing
Silverstein, Barry
-
2000
-
2nd ed
Persistent link: https://www.econbiz.de/10001396576
Saved in:
1247
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001448998
Saved in:
1248
Integrated marketing communications and the emerging role of the website
Gruen, Thomas W.
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 175-192)
.
2005
Persistent link: https://www.econbiz.de/10003247663
Saved in:
1249
Global Internet marketing strategy : framework and managerial insights
Iyer, Gopalkrishnan R.
- In:
Advances in electronic marketing
,
(pp. 84-102)
.
2005
Persistent link: https://www.econbiz.de/10003167987
Saved in:
1250
Regulatory and marketing challenges between the US and EU for online markets
Wijnholds, Heiko de B.
;
Little, Michael W.
- In:
Advances in electronic marketing
,
(pp. 229-245)
.
2005
Persistent link: https://www.econbiz.de/10003168536
Saved in:
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