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~subject:"E-Business"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
~type_genre:"Book section"
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E-Business
Werbewirkung
Website
458
E-commerce
95
Electronic Commerce
95
Consumer behaviour
66
Internet marketing
66
Konsumentenverhalten
66
Online-Marketing
66
Internet
64
Online retailing
55
Online-Handel
54
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52
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51
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51
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51
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35
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35
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25
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25
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24
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24
Benutzerfreundlichkeit
23
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23
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23
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23
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20
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17
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17
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17
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Corporate social responsibility
16
Data Mining
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Data mining
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15
Brand management
15
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Girotra, Karan
2
Ulrich, Karl T.
2
Baeza-Yates, Ricardo
1
Bambauer, Silke
1
Bauer, Hans H.
1
Carugati, Andrea
1
Esch, Franz-Rudolf
1
Fischer, Christian
1
Försch, Steffen
1
Gierl, Heribert
1
Goethals, Frank
1
Haan, Evert de
1
Ivens, Björn Sven
1
Kiss, Greg
1
Kroese, Dennis A.
1
Leclercq-Vandelannoitte, Aurélie
1
Looff, Aart-Jan de
1
Mäder, Ralf
1
Neijens, Peter C.
1
Roulin, Nicolas
1
Sahni, Navdeep S.
1
Schweiger, Wolfgang
1
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1
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1
Smit, Edith G.
1
Usunier, Jean-Claude
1
Voorveld, Hilde A. M.
1
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Faculty & research / Insead : working paper series
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
Handbuch der Marktforschung
1
Improving decision making in real-time bidding
1
Measuring organization information systems success : new technologies and practices
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Stanford University Graduate School of Business research paper
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
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ECONIS (ZBW)
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The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
Saved in:
2
Empirical evidence for domain name performance
Girotra, Karan
;
Ulrich, Karl T.
-
2012
-
Rev. vers. of 2010/98/TOM
Persistent link: https://www.econbiz.de/10009625630
Saved in:
3
Empirical evidence for the role of the domain name itself in website performance
Girotra, Karan
;
Ulrich, Karl T.
-
2010
Persistent link: https://www.econbiz.de/10008798241
Saved in:
4
Advertising spillovers : evidence from online field-experiments and implications for returns on advertising
Sahni, Navdeep S.
-
2015
I analyze the impact of online ads on the advertiser's competitors, using data from randomized field experiments on a restaurant-search website. I find significant positive causal effects of ads on the chances of sales for non-advertised restaurants. The spillover benefits are concentrated on...
Persistent link: https://www.econbiz.de/10011523155
Saved in:
5
Antecedents of children's satisfaction with company websites and their links with brand awareness
Sermanet, Lucie
;
Goethals, Frank
;
Carugati, Andrea
; …
- In:
Measuring organization information systems success : …
,
(pp. 276-291)
.
2012
Persistent link: https://www.econbiz.de/10009626841
Saved in:
6
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
7
Website-Nutzung und Usability : Evaluationsmethoden und Kennzahlen
Schweiger, Wolfgang
- In:
Wertschöpfung durch Kommunikation : …
,
(pp. 112-126)
.
2010
Persistent link: https://www.econbiz.de/10003928943
Saved in:
8
Web advertising
Baeza-Yates, Ricardo
- In:
E-commerce and web technologies : 11th international …
,
(pp. 143-145)
.
2010
Persistent link: https://www.econbiz.de/10010216764
Saved in:
9
Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
10
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
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