Fitriani, Novi; Doddy Setiawan; Aryani, Y. Anni; … - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-11
Technological innovation can help a business gain maximum profits. Previous studies have proven that social media is … vital for improving performance, but research gaps remain. This research aims to examine the influence of social media on … show that social media has a positive effect on performance. However, customer management was unable to moderate the …