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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
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E-Commerce im Business-to-Consumer-Marketing : die Effizienz unterschiedlicher Geschäftsmodelle
Woratschek, Herbert
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 571-592)
.
2002
Persistent link: https://www.econbiz.de/10001653345
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