Cao, Yuhua; Qu, Xiaoli; Chen, Xiangfen - In: Data science and management : DSM 7 (2024) 2, pp. 144-153
the development of intangible cultural heritage has demonstrated great potential to enhance Gen-Zers' participation …-Zers' participation intention in the communication of intangible cultural heritage, and their mechanism follows a chain path of "stimulus … implications for metaverse application as well as the development and communication of intangible cultural heritage. …