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~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Marketing management"
~type_genre:"Bibliography included"
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Einzelhandel
Markenführung
Marketing management
Sales-promotion
6
Theorie
4
Theory
4
Sales promotion
3
Verkaufsförderung
3
Absatz
1
Agency-Theorie
1
Betriebliches Informationssystem
1
Beziehungsmarketing
1
Brand
1
Business intelligence system
1
Consumer behaviour
1
Consumer goods marketing
1
Consumer products distribution
1
Controlling
1
Corporate banking
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Efficient Consumer Response
1
Efficient consumer response
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Erfolgsfaktor
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Firmenkundengeschäft
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Food retailing
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Großbank
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Handelsmanagement
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Handelsmarketing
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Konsumentenverhalten
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Konsumgüterhandel
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Konsumgütermarketing
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Ladeneinrichtung
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Lebensmitteleinzelhandel
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Leistungsanreiz
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Lieferantenmanagement
1
Management control
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Markenartikel
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Markenartikelindustrie
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Graue Literatur
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Bost, Erhard
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Litzinger, Dieter
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Gabler Edition Wissenschaft : Marketing und neue Institutionenökonomik
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Konsum und Verhalten
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ECONIS (ZBW)
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Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Litzinger, Dieter
-
1996
Persistent link: https://www.econbiz.de/10000949098
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2
Ladenatmosphäre und Konsumentenverhalten
Bost, Erhard
-
1987
Persistent link: https://www.econbiz.de/10011959504
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