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~subject:"Einzelhandel"
~subject:"Neuseeland"
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Search: person:"Beverland, Michael"
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Einzelhandel
Neuseeland
Brand management
18
Consumer behaviour
18
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17
New Zealand
14
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9
Markenartikel
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Beverland, Michael B.
9
Beverland, Michael
6
Oppewal, Harmen
4
Sands, Sean
4
Lindgreen, Adam
3
Healy, Michael J.
2
Bove, Liliana L.
1
Eckhardt, Giana M.
1
Farrelly, Francis J.
1
Lockshin, Lawrence S.
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Micheli, Pietro
1
Napoli, Julie
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Market orientation : transforming food and agribusiness around the customer
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of retailing and consumer services
2
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of East-West business
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Memorable customer experiences : a research anthology
1
Qualitative market research : an international journal
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
15
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15
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1
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
2
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
3
How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
4
Can cooperatives build and sustain brands?
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 137-152)
.
2010
Persistent link: https://www.econbiz.de/10010474612
Saved in:
5
Business-to-business brand orientation
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 69-81)
.
2010
Persistent link: https://www.econbiz.de/10010474616
Saved in:
6
Implementing market orientation in industrial firms : a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 27-49)
.
2010
Persistent link: https://www.econbiz.de/10010474618
Saved in:
7
Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
- In:
Memorable customer experiences : a research anthology
,
(pp. 101-117)
.
2009
Persistent link: https://www.econbiz.de/10003902740
Saved in:
8
The effects of in-store themed events on consumer store choice decisions
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
Saved in:
9
Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates
Yap, Jo En
;
Bove, Liliana L.
;
Beverland, Michael B.
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10003876973
Saved in:
10
Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success
Beverland, Michael
- In:
Food policy : economics planning and politics of food …
32
(
2007
)
4
,
pp. 480-495
Persistent link: https://www.econbiz.de/10003463776
Saved in:
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