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Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James
;
Schibrowsky, John A.
;
Zhao, Yushan
- In:
International small business journal : researching …
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
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