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~subject:"Einzelhandel"
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Einzelhandel
Kosmetik
336
Cosmetics
323
Kosmetikindustrie
153
Cosmetics industry
140
Konsumentenverhalten
136
Consumer behaviour
135
Deutschland
81
Germany
70
Frauen
43
Women
43
Brand management
40
Markenführung
40
USA
38
Brand image
37
Markenimage
37
United States
35
Markenartikel
24
Brand
23
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22
Frankreich
22
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21
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20
Marketing management
19
Marketingmanagement
19
Advertising
17
Brasilien
17
Brazil
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India
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Indien
16
Kosmetikum
16
Advertising effects
15
Kosmetikmarkt
15
Market
15
Markt
15
Werbewirkung
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Business history
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Corporate Social Responsibility
14
Corporate social responsibility
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EU countries
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EU-Staaten
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Pervin, Shahina
2
Ranchhod, Ashok
2
Geigenmüller, Anja
1
Hammann, Peter
1
Leischnig, Alexander
1
Li, Connie
1
Li, Sze Sze
1
Prendergast, Gerard Paul
1
Schwertfeger, Marko
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Stritzki, Thorsten
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Diskussionsbeiträge / IEW, Institut für Europäische Wirtschaft, Fakultät für Wirtschaftswissenschaft der Ruhr-Universität Bochum
1
Journal of customer behaviour
1
Journal of retailing and consumer services
1
The journal of consumer marketing
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
5
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1
Ethical concerns in cosmetics retailing : a comparative study of consumer attitudes towards cosmetics purchase between Europe and Asia with particular reference to Bangladesh and t...
Pervin, Shahina
;
Ranchhod, Ashok
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 230-246
Persistent link: https://www.econbiz.de/10010393481
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2
Consumer perceptions of salesperson gender and credibility : an evolutionary explanation
Prendergast, Gerard Paul
;
Li, Sze Sze
;
Li, Connie
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 200-211
Persistent link: https://www.econbiz.de/10010395520
Saved in:
3
Trends in cosmetics purchase : ethical perceptions of consumers in different cultures ; a cross country comparative study between South Asian and Western consumers
Pervin, Shahina
;
Ranchhod, Ashok
;
Wilman, Mike
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10010384227
Saved in:
4
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
Saved in:
5
Das Key-Account-Management als Reaktion auf die Handelsentwicklung in Europa : eine empirische Untersuchung am Beispiel der Kosmetikindustrie
Hammann, Peter
-
1996
Persistent link: https://www.econbiz.de/10000951983
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