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~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
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Search: creator:"Morschett, Dirk"
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Electronic Commerce
Konsumentenverhalten
Deutschland
22
Einzelhandel
21
Multinationales Unternehmen
21
Germany
20
Transnational corporation
18
Internationales Management
16
Retail trade
16
Strategisches Management
16
International market entry
11
Internationaler Markteintritt
11
Strategic management
10
International management
9
Consumer behaviour
8
Theorie
8
Theory
8
Lieferantenmanagement
7
Supplier relationship management
7
Globalisierung
6
Handel
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Ausländische Tochtergesellschaft
5
Distribution channel
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EU countries
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EU-Staaten
5
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5
Globalization
5
Trade
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Vertriebsweg
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Brand management
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Franchising
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Handelsforschung
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International marketing
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Internationales Marketing
4
KMU
4
Markenführung
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Online retailing
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Online-Handel
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SME
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German
6
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Morschett, Dirk
11
Schramm-Klein, Hanna
3
Zentes, Joachim
3
Swoboda, Bernhard
2
Foscht, Thomas
1
Haelsig, Frank
1
Schmid, David
1
Schu, Matthias
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Steinmann, Sascha
1
Wagner, Gerhard
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Marketing : ZFP ; journal of research and management
2
The international review of retail, distribution and consumer research
2
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Gabler Edition Wissenschaft
1
HandelsMonitor
1
Handelsforschung
1
International journal of retail & distribution management
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
dfv Mediengruppe Fachbuch
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ECONIS (ZBW)
11
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1
Food Online - Hype oder die Zukunft des LEH?
Morschett, Dirk
;
Schmid, David
;
Foscht, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011732549
Saved in:
2
Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
Saved in:
3
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
4
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
5
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
6
E-Commerce: die Zukunft des elektronischen Handels
Morschett, Dirk
- In:
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
,
(pp. 313-335)
.
2007
Persistent link: https://www.econbiz.de/10003525964
Saved in:
7
Sortimentsdiversifikation im Handel - eine theoretische und empirische Analyse
Zentes, Joachim
;
Morschett, Dirk
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 159-183)
.
2004
Persistent link: https://www.econbiz.de/10002516304
Saved in:
8
Perspektiven des Business-to-Business-Handels
Zentes, Joachim
;
Morschett, Dirk
- In:
Handelsforschung
17
(
2003
),
pp. 23-42
Persistent link: https://www.econbiz.de/10001728858
Saved in:
9
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
10
Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10001726864
Saved in:
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