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~subject:"Electronic Commerce"
~type_genre:"Book section"
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Electronic Commerce
Digital media
196
Digitale Medien
195
Marketing management
21
Marketingmanagement
21
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19
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19
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18
Online-Marketing
18
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
6
How to succeed in the digital age : strategies from 17 top managers
3
Change Management : Perspektiven
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Economic analysis of the digital economy
1
Langfristiger Wandel von Medienstrukturen : Theorie, Methoden, Befunde
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Policy and marketing strategies for digital media
1
Strategic corporate communication in the digital age
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ECONIS (ZBW)
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
2
Digital news distribution and intermediaries
Brandstetter, Barbara
;
Krone, Jan
;
Lischka, Juliane A.
- In:
Media and change management : creating a path for new …
,
(pp. 399-418)
.
2022
Persistent link: https://www.econbiz.de/10013167434
Saved in:
3
Understanding media markets in the digital age : economics and methodology
Danaher, Brett
;
Dhanasobhon, Samita
;
Smith, Michael D.
; …
- In:
Economic analysis of the digital economy
,
(pp. 385-406)
.
2015
Persistent link: https://www.econbiz.de/10010529373
Saved in:
4
Networking for greater industrial productivity
Rußwurm, Siegfried
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 233-243)
.
2014
Persistent link: https://www.econbiz.de/10010341214
Saved in:
5
Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 121-130)
.
2014
Persistent link: https://www.econbiz.de/10010341254
Saved in:
6
The management model in the digital networked world
Brenner, Walter
;
Herrmann, Andreas
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 13-35)
.
2014
Persistent link: https://www.econbiz.de/10010341292
Saved in:
7
Digital media, electronic commerce, and business model innovation
Gershon, Richard A.
- In:
Policy and marketing strategies for digital media
,
(pp. 202-217)
.
2014
Persistent link: https://www.econbiz.de/10010367981
Saved in:
8
Wandel und Zukunft des Public-Service-Broadcasting in der Digital- und Internetökonomie
Gennis, Martin
;
Gundlach, Hardy
- In:
Langfristiger Wandel von Medienstrukturen : Theorie, …
,
(pp. 259-279)
.
2013
Persistent link: https://www.econbiz.de/10010426680
Saved in:
9
Wirkung zuführender Printkommunikation im Zeitalter der Digitalisierung
Schuld, Michael
;
Keuper, Frank
;
Neuhaus, Sarah
- In:
Digitalisierung und Innovation : Planung, Entstehung, …
,
(pp. 123-148)
.
2013
Persistent link: https://www.econbiz.de/10009767343
Saved in:
10
Disruptions and value in the interactive digital media marketplace
El Sawy, Omar A.
;
Pereira, Francis
- In:
Understanding the interactive digital media marketplace …
,
(pp. 1-11)
.
2012
Persistent link: https://www.econbiz.de/10009410315
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