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~subject:"Emerging economies"
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Emerging economies
Luxury goods
155
Luxusgüter
155
Consumer behaviour
138
Konsumentenverhalten
138
Brand management
120
Markenführung
118
Luxury brands
104
Brand
65
Markenartikel
65
Brand image
53
Markenimage
53
luxury brands
42
Internet marketing
33
Online-Marketing
33
Social Web
29
Social web
29
Fashion
23
Mode
22
Product counterfeiting
14
Produktpiraterie
14
Beziehungsmarketing
11
India
11
Relationship marketing
11
China
10
Indien
10
Marketing management
10
Marketingmanagement
10
Luxury Brands
9
Social media
9
Advertising effects
8
Gesellschaft
8
Society
8
Werbewirkung
8
Advertising
7
Corporate Social Responsibility
7
Corporate social responsibility
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Cultural identity
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Kulturelle Identität
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7
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Shukla, Paurav
2
Singh, Jaywant
2
Amatulli, Cesare
1
Banerjee, Madhumita
1
Bhaskaran, Suku
1
Di Matteo, Serena
1
Durdyeva, Guljemal
1
Khumalo, M.
1
Makhitha, K. M.
1
Menezes, Kim Anne
1
Nijjer, Shivinder
1
Schlegelmilch, Bodo B.
1
Sekhu, T.
1
Sestino, Andrea
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Sharma, Purva
1
Sharma, Veenu
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Singh, Nidhi
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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1
The influence of emerging market consumers' purchase intention of luxury clothing on their purchase behaviour : a South African perspectives
Makhitha, K. M.
;
Khumalo, M.
;
Sekhu, T.
-
2024
Persistent link: https://www.econbiz.de/10014486572
Saved in:
2
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
3
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
4
Desire, need, and obligation : examining commitment to
luxury
brands
in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
5
Global high-value
luxury
brands
manufactured domestically : customer beliefs and attitudes in low-income emerging economies
Menezes, Kim Anne
;
Bhaskaran, Suku
;
Durdyeva, Guljemal
- In:
International journal of business and globalisation : IJBG
28
(
2021
)
3
,
pp. 262-278
Persistent link: https://www.econbiz.de/10012595461
Saved in:
6
Co-creating
luxury
brands
in an emerging market : exploring consumer meaning making and value creation
Stiehler, Beate Elizabeth
- In:
Qualitative market research : an international journal
19
(
2016
)
4
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011599981
Saved in:
7
They are not all same : variations in Asian consumers' value perceptions of
luxury
brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
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