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Empirical method
Sales promotion
46
Verkaufsförderung
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Sales-promotion
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29
Consumer behaviour
23
Konsumentenverhalten
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Theorie
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Food retailing
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Retail trade
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Consumer goods marketing
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Konsumgütermarketing
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Lieferantenmanagement
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Supplier relationship management
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Automotive services industry
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Beziehungsmarketing
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Kfz-Gewerbe
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Handelsmarketing
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Preismanagement
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Pricing strategy
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Rabatt
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Retail price
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Brand
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Direktmarketing
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Empirische Methode
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Donohue, Julie Marie
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Ebling, Christine
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Korn, Kati
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ECONIS (ZBW)
3
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Merchandising aus Konsumentenperspektive : ein Ansatz zur Erklärung des Kauf- und Verwendungsverhaltens von Fan-Artikeln am Beispiel Musik Merchandising
Korn, Kati
-
2009
Persistent link: https://www.econbiz.de/10003949846
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2
Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
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3
Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie
-
2004
Persistent link: https://www.econbiz.de/10003776824
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