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~subject:"Erfolgsfaktor"
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Reprint"
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Search: subject:"Markenpolitik"
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Erfolgsfaktor
Firmenimage
Marketing management
Brand management
104
Markenführung
104
Consumer behaviour
53
Konsumentenverhalten
53
Brand
35
Markenartikel
35
Markenimage
34
Brand image
33
Marketingmanagement
14
USA
10
United States
10
Brand extension
9
Corporate reputation
9
Markentransfer
9
Beziehungsmarketing
7
Relationship marketing
7
Corporate culture
6
International marketing
6
Internationales Marketing
6
Unternehmenskultur
6
Großbritannien
5
Marketing
5
United Kingdom
5
Welt
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World
5
Community
3
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3
Gemeinschaft
3
Lieferantenmanagement
3
Measurement
3
Messung
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Multinationales Unternehmen
3
Supplier relationship management
3
Target group
3
Transnational corporation
3
Value analysis
3
Wertanalyse
3
Wirtschaftskultur
3
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Article
23
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1
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Reprint
Article in journal
1,241
Aufsatz in Zeitschrift
1,241
Aufsatz im Buch
341
Book section
341
Hochschulschrift
126
Thesis
102
Case study
91
Fallstudie
91
Collection of articles of several authors
90
Sammelwerk
90
Graue Literatur
71
Non-commercial literature
71
Aufsatzsammlung
60
Arbeitspapier
33
Working Paper
33
Konferenzschrift
19
Ratgeber
18
Guidebook
17
Bibliografie enthalten
15
Bibliography included
15
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Conference paper
14
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Lehrbuch
13
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10
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10
Textbook
9
Fallstudiensammlung
6
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4
Interview
4
Systematic review
3
Übersichtsarbeit
3
Bibliografie
2
Einführung
2
Elektronischer Datenträger
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Accompanied by computer file
1
Biografie
1
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1
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1
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English
24
Author
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Keller, Kevin Lane
5
Aaker, David A.
2
De Chernatony, Leslie
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Park, C. Whan
2
Schultz, Majken
2
Biel, Alexander L.
1
Brown, Stephen
1
Crawford, Tom
1
Einwiller, Sabine
1
Elliott, Richard
1
Farr, Andy
1
Hieronimus, Fabian
1
Hoeffler, Steve
1
Holbrook, Morris B.
1
Ind, Nicholas
1
Ingenhoff, Diana
1
Kozinets, Robert V.
1
Leeuwen, Brenda van
1
Leitch, Shirley
1
Lemon, Katherine N.
1
Pieters, Jo
1
Richardson, Neil
1
Roth, Martin S.
1
Rust, Roland T.
1
Schaefer, Katharina
1
Schindler, Robert M.
1
Schröder, Jürgen
1
Segal-Horn, Susan
1
Sherry, John F.
1
Zeithaml, Valerie A.
1
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Corporate brand and corporate reputation
7
Measuring and managing brands
5
The evolution of brands : from signals of quality to storehouses of trust
3
Brand management ; Vol. 1
2
Brand management ; Vol. 2
1
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Evolving and emerging issues in marketing strategy
1
International marketing ; Vol. 2
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
24
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
3
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
6
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
7
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
8
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
9
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
10
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
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