//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Erfolgsfaktor"
~subject:"Firmenimage"
~subject:"United States"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Firmenimage
United States
Brand management
104
Markenführung
104
Consumer behaviour
53
Konsumentenverhalten
53
Brand
35
Markenartikel
35
Markenimage
34
Brand image
33
Marketing management
14
Marketingmanagement
14
USA
10
Brand extension
9
Corporate reputation
9
Markentransfer
9
Beziehungsmarketing
7
Relationship marketing
7
Corporate culture
6
International marketing
6
Internationales Marketing
6
Unternehmenskultur
6
Großbritannien
5
Marketing
5
United Kingdom
5
Welt
5
World
5
Community
3
Economic culture
3
Gemeinschaft
3
Lieferantenmanagement
3
Measurement
3
Messung
3
Multinationales Unternehmen
3
Supplier relationship management
3
Target group
3
Transnational corporation
3
Value analysis
3
Wertanalyse
3
Wirtschaftskultur
3
more ...
less ...
Type of publication
All
Article
18
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
818
Aufsatz in Zeitschrift
818
Aufsatz im Buch
241
Book section
241
Case study
97
Fallstudie
97
Hochschulschrift
90
Thesis
71
Collection of articles of several authors
69
Sammelwerk
69
Graue Literatur
57
Non-commercial literature
57
Arbeitspapier
40
Working Paper
40
Aufsatzsammlung
35
Ratgeber
14
Guidebook
13
Konferenzschrift
9
Conference proceedings
8
Handbook
7
Handbuch
7
Fallstudiensammlung
6
Interview
6
Conference paper
4
Dissertation u.a. Prüfungsschriften
4
Konferenzbeitrag
4
Bibliografie
2
Collection of articles written by one author
2
Elektronischer Datenträger
2
Lehrbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
Company information
1
more ...
less ...
Language
All
English
19
Author
All
De Chernatony, Leslie
2
Einwiller, Sabine
2
Hatch, Mary Jo
2
Schultz, Majken
2
Berry, Leonard L.
1
Crawford, Tom
1
Elliott, Richard
1
Fonseca, Vanessa
1
Hieronimus, Fabian
1
Hoeffler, Steve
1
Holt, Douglas B.
1
Ind, Nicholas
1
Ingenhoff, Diana
1
Kates, Steven M.
1
Keller, Kevin Lane
1
Klink, Richard R.
1
Lampo, Sandra S.
1
Leeuwen, Brenda van
1
Leitch, Shirley
1
Pae, Jae H.
1
Pieters, Jo
1
Richardson, Neil
1
Samiee, Saeed
1
Schaefer, Katharina
1
Schröder, Jürgen
1
Segal-Horn, Susan
1
Stern, Barbara B.
1
Tai, Susan
1
Will, Markus
1
more ...
less ...
Published in...
All
Corporate brand and corporate reputation
8
Brand management ; Vol. 1
3
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
The evolution of brands : from signals of quality to storehouses of trust
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
International marketing ; Vol. 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
2
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Creating brand names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
5
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
6
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
7
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
8
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
9
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
Saved in:
10
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->