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~subject:"Erfolgsfaktor"
~subject:"Markenarchitektur"
~type_genre:"Article in journal"
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Search: subject_exact:"Product-line extension"
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Erfolgsfaktor
Markenarchitektur
Brand extension
362
Markentransfer
362
Consumer behaviour
244
Konsumentenverhalten
244
Brand management
220
Markenführung
220
Brand image
202
Markenimage
202
Brand
71
Markenartikel
69
Luxury goods
30
Luxusgüter
30
Brand extensions
29
brand extension
27
USA
26
United States
26
Marketing management
24
Marketingmanagement
24
Beziehungsmarketing
22
New product development
22
Produktentwicklung
22
Relationship marketing
22
Success factor
22
Advertising effects
19
Werbewirkung
19
Bewertung
16
Evaluation
16
Corporate reputation
13
Firmenimage
13
India
13
Indien
13
brand extensions
13
Sponsoring
12
Sponsorship
12
Brand architecture
11
Innovation
11
Product quality
11
Produktqualität
11
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33
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Article in journal
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33
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12
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Völckner, Franziska
4
Sattler, Henrik
3
Foscht, Thomas
2
Sichtmann, Christina
2
Albrecht, Carmen-Maria
1
Backhaus, Christof
1
Bapat, Dhananjay
1
Barrio-García, Salvador del
1
Bei, Lien-ti
1
Bijmolt, Tammo H. A.
1
Binh Ngo Xuan
1
Boisvert, Jean
1
Brandstätter, Marion
1
Brown, Brian
1
Carter, Robert E.
1
Curry, David J.
1
Datta, Saroj Kumar
1
Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Eisingerich, Andreas B
1
Faßnacht, Martin
1
Ferguson, Graham
1
Gierl, Heribert
1
Goetz, Daniela Maria
1
Gurzki, Hannes
1
Haahtela, Kari
1
Hanssens, Dominique M.
1
Hennigs, Nadine
1
Henseler, Jörg
1
Horváth, Csilla
1
Hwang, Hansol
1
Hüttl-Maack, Verena
1
Jacob, Jayanth
1
Jung, Kwon
1
Kaplanidou, Kyriaki
1
Knoerzer, Katharina
1
Lau, Kong Cheen
1
Liljander, Veronica
1
Lim, Choong Hoon
1
Liu, Di
1
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Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of brand management : an international journal
2
Asia-Pacific journal of management research and innovation
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The IUP journal of brand management : IJBRM
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism management perspectives : TMP
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
33
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1
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
4
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
5
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
Saved in:
6
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
7
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
8
How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén
;
Barrio-García, Salvador del
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
Saved in:
9
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
10
A mediation analysis on the potential determinants of brand extension success
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of business innovation and research
14
(
2017
)
4
,
pp. 502-518
Persistent link: https://www.econbiz.de/10011863346
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