Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2015
without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from … approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative … without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from …