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Erfolgsfaktor
Kundengruppenmanagement
12
Key account management
9
Key-Account-Management
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Internationales Marketing
4
Investitionsgütermarketing
4
Sankt Galler Modell
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Emotionales Verhalten
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Personalführung
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B-to-B-Marketing
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Business-to-business marketing
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Cluster analysis
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Clusteranalyse
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Competitive strategy
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Dienstleistungsbetrieb
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Factor analysis
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Faktorenanalyse
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Hilti AG <Schaan>
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Industrial goods
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Industriegüter
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Schweiz
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Switzerland
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Theorie
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German
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Belz, Christian
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Müllner, Markus
2
Senn, Christoph
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Thexis / Fachbericht für Marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Die Implementierung globaler Marketing-Strategien in Industriegüterunternehmen : Ergebnisse einer explorativen Untersuchung
Belz, Christian
;
Müllner, Markus
;
Senn, Christoph
-
1999
Persistent link: https://www.econbiz.de/10001377882
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2
Die Implementierung globaler Marketing-Strategien in Industriegüterunternehmen : Ergebnisse einer explorativen Untersuchung
Belz, Christian
;
Müllner, Markus
;
Senn, Christoph
-
1999
Persistent link: https://www.econbiz.de/10004047407
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