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~subject:"Erlebnismarketing"
~subject:"Großveranstaltung"
~type_genre:"Article in journal"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
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Search: subject_exact:"Erlebnismarketing"
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Erlebnismarketing
Großveranstaltung
Event marketing
560
Event-Marketing
560
Consumer behaviour
197
Konsumentenverhalten
197
Sportveranstaltung
136
Sport event
135
Big event
114
Tourism
91
Tourismus
90
Beziehungsmarketing
79
Relationship marketing
79
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77
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77
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76
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76
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65
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64
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64
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58
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57
Brand image
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Destination management
37
Destinationsmanagement
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34
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Marketingmanagement
34
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34
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Elektronischer Datenträger als Beilage
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110
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28
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27
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27
Thesis
21
Collection of articles of several authors
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Fairley, Sheranne
5
Lee, Woojin
3
Van Niekerk, Mathilda
3
Alexandris, Kostas
2
Boo, Soyoung
2
Busser, James A.
2
Dolasinski, Mary Jo
2
Johanson, Misty
2
Kelly, Donna M.
2
Kwiatkowski, Grzegorz
2
Laing, Jennifer
2
Larson, Mia
2
Leenders, Mark A. A. M.
2
Li, Mimi
2
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2
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2
Roberts, Chris
2
Schnitzer, Martin
2
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Viol, Maren
2
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1
Addeo, Felice
1
Afifi, Galal M. H.
1
Ahn, Sungsook
1
Ai, Chi-Han
1
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1
Akyol, Ayşe
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Anastasiadou, Constantia
1
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Arcodia, Charles
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Armbrecht, John
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1
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1
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International journal of event and festival management
16
Tourism management : research, policies, practice
11
Journal of travel and tourism marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
International journal of contemporary hospitality management
4
Sport management review
4
European Sport management quarterly : ESMQ
3
International journal of hospitality management
3
International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Tourism economics : the business and finance of tourism and recreation
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Berichte aus der Betriebswirtschaft
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
EuroMed journal of business
1
European research studies
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International Journal of Hospitality and Event Management
1
International journal of management reviews : IJMR
1
International journal of sport finance
1
Journal of business economics and management
1
Journal of food products marketing
1
Journal of hospitality and tourism insights
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Naše gospodarstvo : NG
1
Reihe: Marketing : MAR
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ECONIS (ZBW)
118
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
3
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
4
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
Saved in:
5
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
6
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
7
Investigating the recovery of community events in Scotland, post-COVID-19
Davies, Nick
;
Robbins, Lindsay
;
Baxter, Daniel
;
Viol, Maren
- In:
International journal of event and festival management
14
(
2023
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10014430373
Saved in:
8
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
9
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
10
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
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