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~subject:"Erwartungsbildung"
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Erwartungsbildung
Sportmarketing
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Sport
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Consumer behaviour
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Niche marketing strategy
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niche sport
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Expectation formation
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Greenwell, T. Christopher
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International journal of sport management and marketing : IJSMM
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Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
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