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~subject:"Erwerbsverlauf"
~subject:"Forschung"
~subject:"Target group"
~type_genre:"Aufsatz im Buch"
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Older workers
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The silver market phenomenon : business opportunities in an era of demographic change
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The silver market phenomenon : marketing and innovation in the aging society
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ECONIS (ZBW)
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Grey power : developing older customer strategies
Tempest, Sue
;
Barnatt, Christopher
;
Coupland, Christine
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 203-216)
.
2011
Persistent link: https://www.econbiz.de/10008746325
Saved in:
2
Grey power : older workers as older customers
Tempest, Sue
;
Barnatt, Christopher
;
Coupland, Christine
- In:
The silver market phenomenon : business opportunities …
,
(pp. 243-255)
.
2008
Persistent link: https://www.econbiz.de/10003748533
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