//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Ethics"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"societal marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Ethics
societal marketing
12
Corporate Social Responsibility
10
Corporate social responsibility
9
Consumer behaviour
6
Konsumentenverhalten
6
promotion
5
Internet marketing
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Beziehungsmarketing
3
Brand image
3
Firm performance
3
Markenimage
3
Nachhaltige Entwicklung
3
Relationship marketing
3
Social Web
3
Social web
3
Societal marketing
3
Sustainable development
3
Unternehmenserfolg
3
Brand management
2
Business ethics
2
CSR
2
Corporate Societal Marketing
2
Ethik
2
Gastronomie
2
Higher education institution
2
Hochschule
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Portugal
2
Restaurant industry
2
Unternehmensethik
2
Wein
2
Weinbau
2
Wine
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
2
Author
All
Jami, Ata
1
Kouchaki, Maryam
1
Laczniak, Gene R.
1
Murphy, Patrick E.
1
Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam
;
Jami, Ata
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
Saved in:
2
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->